SUBGRID Issue #009


SUBGRID

ISSUE 009

Note: This week’s column is at the end. I’m also transitioning Subgrid from a strict weekly schedule to a weekly-ish schedule. Occasionally, you might receive it in consecutive weeks. Otherwise, Ill aim for every other week. Your inbox and attention deserve respect and space, so Ill send out Subgrid only when I have stuff worth sharing.


PRODUCT DISCOVERIES

Things I observe, try or love from makers who seem to put care & thought in the design. Just personal recommendations and curiosities (no affiliate fees earned).

https://en.wikipedia.org/wiki/Jeremy_Grantham
Same Stuart & Lau briefcase shown from the front with pockets open, holding a passport, Kindle e-reader, sunglasses, and a patterned pocket square, demonstrating the bag's organizational capacity.

Stuart & Lau Cary Briefcase: The Cary Briefcase by Stuart & Lau has been on my wishlist for a long time. It’s a modern briefcase inspired by old-school aesthetics. Crafted in a type of nylon twill fabric, it’s waterproof and seemingly fits quite a bit. For cases built for travel, I love a good pass-through mechanism (the thing that lets you fit a bag to a carry-on suitcase's handle) — Cary seems to deliver well on that. They’ve even got an umbrella slot, which feels like a nice thoughtful addition if you live in a climate with a lot of rain. The included laptop sleeve looks great. It’s quite an investment but judging from how long well-built briefcases or messenger bags can last (and how short poorly-built ones do), this one seems worth it.

Glyphs: Glyphs is software for Mac that lets you create and edit fonts. Going from vector to OpenType fonts seems like a pretty complex art that requires a lot of patience (sadly, I’m not artistic enough to venture into projects like this). But I can tell from Glyphs’ website that it pays attention to the little details in crafting a tool that helps people express their ideas into type. Glyphs comes in two versions — Glyphs and Glyphs Mini. Mini is more of a lightweight editor. Both are priced as one-time payments, which is always a relief to see in software.


THIS WEEK'S BOOK

A book from my shelf or one I aspire to own.

In Praise of Shadows by Junichiro Tanizaki

In Praise of Shadows, originally published in Japanese in 1933, is a book about beauty and tranquility in objects and ordinary daily experiences. They are a set of personal reflections on Japanese aesthetics and deal with a variety of domains. All that is set in a backdrop of musings on cultural differences between the East and the West.

The book was written by well-known Japanese novelist Junichiro Tanizaki and translated into English in 1977. While this book cover here is the Penguin version, there is also another paperback by the original 1977 publisher Leete's Island Books. And yet another one by Vintage Publishing sold by Waterstones. And there is a hardcover version by Tuttle Publishing.


A TYPEFACE & ITS STORY

A wholesome typeface and written prose about its origin story or impact.

Type specimen showing the letters "Rig" set in Olivia Sans, highlighting the typeface's distinctive features — the high-contrast stroke weight of the capital R, the clean dotted lowercase i, and the rounded double-storey g with an open loop.
Grid-based web layout showcasing Olivia Sans in use across different typographic contexts — a large quote reading "The way you do anything is the way you do everything" on a yellow field, the tagline "Purveyor of fine typos." on red, a weather display reading "79°" on blue, and a dense paragraph of body text on white, demonstrating the typeface's range from display to text sizes.

Credit: pjonori.design

Olivia Sans is a typeface designed by PJ Onori for personal purposes, inspired by Helvetica and Avenir. "The world doesn’t need another typeface, but I wanted to make one anyways. Olivia Sans was made for my own design projects and my daughters’ future ones. The typeface consists of 126 glyphs and a weight range of regular to bold. It’s not much, but that’s all that was needed.” It’s a simple-looking typeface that feels the right kind of modern and distills a bit of freshness from the best parts of Helvetica and Avenir.

Screw it, I’m making a typeface: Meant to be read as a journal of this type’s design process. What I found particularly cool in these brief entries is that the creator wanted this thing to exist in the world, and despite busy parenting responsibilities, they continued to work away slowly and share that work with the world in some form. That felt inspiring. I’ve always strongly believed in cultivating your interests no matter what circumstances you find yourself in, because life and time are too precious to make excuses.


ARTIFACT FROM THE PAST

A figment of design history.

The Banker's Lamp

Originally called the Emeralite but more commonly known as the banker's lamp went into production in 1909 after its inventor Harrison D. McFaddin filed a patent for an original lamp shade design. The desk lamp was characterized by an emerald green glass shade. This glass shade was produced by an ancient technique of true craftsmanship still in use today called cased glass. The green was chosen with the intention of lessening eye strain and invoking positive feelings of calm and balance, to promote focused work. J. Schreiber & Neffen, a glass factory in the Czech Republic produced the shades for the Emeralite lamp. The banker's lamp is featured in countless movies and shows and you might find these lamps at certain public libraries or older universities around the world.
While travelling in a small Ontario town called Paris earlier this month, we, serendipitously, found a vintage banker's lamp in working condition at a very reasonable price. We had to get it. Of course, it's not an original and probably a modern replica probably made in the 70s or 80s. Nevertheless, it's a little object that brings a small amount of joy whenever I see it.

COLUMN OF THE WEEK

Thinking out loud.

First of all, I only plan to write this column when I truly have thoughts worth sharing. I have no desire to contribute to information pollution and clutter your already overflowing inboxes. Currently, our daily experience of the modern world is filled with endless words, gizmos, feeds and forwards — most of which we don’t need. It’s cluttering our minds with crap. So consume and create with care.

We currently live in times of instability. Society, markets, technology, politics, diplomatic relations, careers, you name it. It’s all sorts of volatile.

The Index of Consumer Sentiment, published by University of Michigan, is at an all-time low. That’s not a surprise, considering everything is just kind of expensive.

Yesterday, $300 billion was wiped out in a single day from the markets. Many well-known stocks crashed 10-20% or more. Wall Street propelled S&P 500 from a low of around $3600 after the big 2022 market correction to almost $7000 in early 2026, driven by the talk of AI. Last Thursday, Microsoft’s stock alone shed $357 billion in market value in a single day. Put that in perspective to $300 billion being the 2025 capital expenditure of Amazon, Alphabet, Meta and Microsoft combined.

Earlier, software was "eating the world” as some VCs repeatedly said and now Wall Street views software as the thing that's being eaten.

Ben Thompson ​pondered​ in Stratechery yesterday: "the most obvious bear case for any software company: why pay for software when you can just ask AI to write your own application, perfectly suited to your needs? Is software going to be a total commodity and a non-viable business model in the future?”.

But, as he points out, “writing an app is a commitment to a never-ending journey.” That's a truth. When companies spend thousands or millions in software subscriptions, they’re not buying software. They’re buying commitment. They're buying customer service, maintenance, reliance, and trust from people focused and committed on solving that problem.

Put vibecoding in the backdrop. Non-coders are building "vibecoded" apps in droves using fairly affordable LLM tokens available to anyone, with the barrier as low as simply typing or dictating what kind of software you want. Don’t know a thing about coding? Not a problem. Don’t have any opinion on good design? That’s ok. An online blogger from Germany noted that software, thanks to AI, is becoming like fast fashion.

This rapid adoption of AI among consumers and enterprise allows giants like Nvidia, Microsoft, Meta and others to invest hundreds of billions into AI infrastructure with the hopes that it will pay off many times over.

But, one has to simply look to history to see how overhyped cycles play out. In 2000, massive investments in fiber-optic cable overestimated consumer adoption and contributed to excess capacity that demand simply didn’t meet, leading to one large business failure after another.

Here’s Michael Burry who shut down the public side of his investment fund Scion a few months ago (and took bear positions against Nvidia and Palantir) penning a post a little while ago ​looking back on 1999​. It’s worth a read. Yes, the same Michael Burry played by Christian Bale in the movie about the housing bubble, The Big Short. Now, he focuses mainly on writing through his Substack that over 200k people subscribe to. Interesting times.

So, are we in a time like 2000? No one can tell you that with conviction. Veteran asset manager and "permabear” Jeremy Grantham comes close in a letter published a few days ago.

As GMO’s report notes, many of the graphs of today, whether it is the percentage of the US stock market trading at over 10x price/sales or other key benchmarks of price-to-earnings ratios, of which the most well-known one is CAPE (cyclically-adjusted price-to-earnings multiple) are now looking at levels pretty close to those around the largest wealth destructions in history. CAPE was at 32.6 shortly before the 1929 crash, right before the onset of The Great Depression. CAPE reached 43.5 in early 2000 right around the dot-com crash. At the height of the recent bubble in 2021 before the big market crash of 2022, CAPE was 38.6. Today, CAPE is at 40 again.

Yet, listen to the earnings calls of any of the giants riding high on the AI boom, and you’ll often hear the CEOs say that the risk of not investing is greater than the risk of losses from the investments. But what’s behind the valuations of these AI stocks is circular financing. Nvidia invests in OpenAI so OpenAI can buy Nvidia chips. OpenAI drives Microsoft’s Azure revenue by while Microsoft owns 27% of OpenAI. Amazon invests in Anthropic while Anthropic, the maker of Claude Code, drives AWS revenue.

Here the reality though: we don’t live in a world of infinite capital. The music eventually stops.

We also don’t live in a world of infinite attention. Attention is precious.

And graphs don’t lie. History does repeat itself. Good sense prevails in the end.

The words of John Templeton remind that “this time it’s different” is the most slippery slope you can stand on for long-term value investing.

In times of instability, it’s more important than ever to push back on the hype and exercise good sense in decisions, lifestyle, products and design that will pay dividends for the long-term after all this ruckus quiets down.

—Siddharth

~ That's it for this week's edition. ~



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ABOUT THE AUTHOR

Siddharth S. Jha

Product Designer & Builder

I'm a product designer-builder based in Ontario, Canada. I like to design thoughtful products that make people feel good. You can visit my website to learn more about me.

SUBGRID

SUBGRID is a free thoughtfully curated weekly catalog of good design and design craft. Dispatched with ❤ from Canada every Wednesday morning.

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